Start by Believing
Publication Date:
URL: Start by Believing
Abstract: Start by Believing is a public awareness campaign uniquely focused on the public response to sexual assault. Because a friend or family member is typically the first person a victim confides in after an assault, each individual's personal reaction is the first step in a long path toward justice and healing. Knowing how to respond is critical as a negative response can worsen the trauma and foster an environment where perpetrators face zero consequences for their crimes. Start by Believing was launched during Sexual Assault Awareness Month in April 2011 in conjunction with the International Conference on Sexual Assault, Domestic Violence and Stalking hosted by End Violence Against Women International (EVAWI) in Chicago. The campaign featured unique messaging and campaign materials, web and social media outreach and opportunities for corporate partnership and support.